Celebrate

Each year, International Credit Union (ICU) Day^® brings people from credit unions worldwide together to celebrate their cooperative history and achievements while promoting the international credit union movement.

We have some great ideas about how you can do that in 2024! And the best part is, you can share all of these activities on social media with #ICUDay2024. WOCCU and Worldwide Foundation for Credit Unions will be sharing those posts throughout the week!

Get a Head Start

You can start building hype around this celebratory day at least one week beforehand! For example, you could:

Sponsor a contest on your credit union's website or social media pages that encourages members to share photos and/or videos that show why they love their credit union.
Get the word out about our global movement by displaying ICU Day 2024 posters at your credit union.
Let members "meet their credit union" by displaying your employees' and board members' photos and biographies.
Post trivia questions about your credit union on your social media networks in exchange for giveaways (e.g., gift cards, special prizes).
Follow #WhereisWOCCU on Facebook, Instagram and LinkedIn to see where our employees and board directors are celebrating the week of ICU Day and share those posts on your own accounts!

Host Your Members!

There are several ways you can celebrate ICU Day on Thursday, October 17, with your employees and members. You could:

Hold an open house at your credit union headquarters and branch offices. You can conduct tours, and serve refreshments and food. It is a great opportunity to build relationships with members and discuss your products and services.
Sponsor a membership drive to see how many new members you can get. Remind current and potential members what makes credit unions unique—the fact that you are an owner of your credit union. Consider incentives or special offers to encourage people to join. Member service is important year round, but ICU Day is a reminder that credit unions exist to serve their members.
Invite your local elected officials to a "Meet the Members Day".
Host your annual general meeting in conjunction with ICU Day.

Show the CU Difference

We encourage your credit union to get out in your local community and volunteer to help others, literally showing the credit union difference of people helping people. You could:

Adopt a social service agency for the day to help with tasks like serving meals, delivering items to those in need or painting houses for people who cannot do it for themselves.
Coordinate a local beautification program. Sponsor a cleanup effort, plant flowers on your credit union grounds or come up with your own idea of how to make your community shine.
Collect business clothes to donate to a local organization that helps people get back into the workplace.
Join forces with other credit unions in your area to sponsor a run/walk team for a good cause, such as purchasing new technological tools for local schools.