International Credit Union Day 2024 Pins and Merchandise Now Available Online
Worldwide Foundation for Credit Unions (WFCU) seeks to distribute 25,000 collectible pins in return for $500,000 in donations
August 19, 2024
MADISON, Wis.—Worldwide Foundation for Credit Unions (WFCU) aims to distribute 25,000 International Credit Union (ICU) Day® pins in return for $500,000 in donations by International Credit Union Day on Thursday, October 17, when the global credit union movement will celebrate “One World Through Cooperative Finance.”
Donations will go toward advancing WFCU’s mission of bridging gaps in credit union digitalization, safety, gender inequality and leadership by growing initiatives such as Global DE, Global Women’s Leadership Network, Project Storm Break and World Young Credit Union Professionals (WYCUP).
To incentivize giving and bring the global movement together to celebrate as one, WFCU launched brand new collectible ICU Day pins that debuted at the 2024 World Credit Union Conference (WCUC). In just four days, WFCU distributed over 1,400 collectible pins, which feature the new ICU Day logo and hashtag for 2024, #ICUDay2024.
Along with offering the pins for a donation, WFCU is also selling select ICU Day swag, thanks to a new partnership with ServiStar Consulting’s Umbrella Man store, that includes t-shirts, mugs and collectible stickers. WFCU encourages donors to show off their credit union pride on October 17 by posting to social media with their new ICU Day swag and collectible pins using #ICUDay2024.
“International Credit Union Day® is about unity. It is about uniting our global credit union movement together," said Mike Reuter, WFCU President. "The ICU Day pins we are offering for donations are a symbol of unity and recognition that we are all members of the international credit union community. We are seeking to distribute 25,000 pins from now until ICU Day. Given that our international movement is made up of 400+ million members, including credit union staff, we have an opportunity to do something remarkable and reach a goal that is attainable.”
ICU Day is a day of advocacy and celebration for credit unions that started in 1948 and serves as a chance to highlight achievements as a global movement. For 2024 and in partnership with the World Council of Credit Unions (WOCCU), WFCU announced “One World Through Cooperative Finance” as the theme for the 76th anniversary at the World Credit Union Conference (WCUC) in July in Boston, USA.
To bring awareness and togetherness to the global credit union movement, WOCCU and WFCU are asking credit unions to:
- Educate. Download the ICU Day 2024 poster, theme and logo and display them at your credit union to help us spread the word about how important credit unions are!
- Participate. Donate to receive your pins and order your swag today to wear both proudly during ICU Day celebrations.
- Celebrate. Take to social media to share your celebrations with #ICUDay2024. WOCCU and WFCU will re-share these posts throughout the week.
For more information on ICU Day, visit woccu.org/icuday.
International Credit Union Day® is a registered trademark of World Council of Credit Unions.
The Worldwide Foundation for Credit Unions, as the strategic partner of the World Council, bridges gaps impacting credit unions' ability to grow and advance financial inclusion worldwide. Our commitment to provide global credit union journeys augments our shared vision with World Council's of realizing a vibrant and growing global credit union movement. Worldwide Foundation's philanthropy advances World Council's technical capacity to strengthen credit union systems that advance financial inclusion to underserved communities.
Organization: World Council of Credit Unions
E-mail: gneumann@woccu.org
Phone: +1 608-395-2048
NOTE: Click on photos to view/download in high resolution.